{"id":61970,"date":"2023-03-14T15:56:36","date_gmt":"2023-03-14T15:56:36","guid":{"rendered":"https:\/\/explore.local\/2023\/03\/14\/motivational-learning-that-answers-whats-in-it-for-me\/"},"modified":"2023-03-14T15:56:36","modified_gmt":"2023-03-14T15:56:36","slug":"motivational-learning-that-answers-whats-in-it-for-me","status":"publish","type":"post","link":"https:\/\/degreed.com\/experience\/de\/blog\/motivational-learning-that-answers-whats-in-it-for-me\/","title":{"rendered":"Motivational Learning That Answers \u201cWhat\u2019s in It For Me?\u201d"},"content":{"rendered":"\n

\u201cWhat motivates you?\u201d Ask 20 people and you\u2019ll get 20 different answers.<\/p>\n\n\n\n

\u201cWhat\u2019s in it for me?\u201d It\u2019s the primary question people ask themselves every time they log into your company\u2019s learning platform.<\/p>\n\n\n\n

These questions matter, and smart L&D pros understand how much the answers can impact the success of talent development programs. That\u2019s why the most innovative learning leaders always consider the implications as they create, personalize and deliver learning.<\/p>\n\n\n\n

\u201cLearners want to become part of the learning ecosystem \u2014 not simply bystanders or recipients of the learning. They want to be part of the learning,\u201d according to Training Industry<\/a>. \u201cThe opening [What\u2019s In it for me?] WIIFM slide listing what<\/em> they will learn no longer hits the mark. It is critical to look at the bigger picture and broader purpose of learners\u2019 intent and motivations.<\/p>\n\n\n\n

\u201cThe fast-paced, ever-changing work environment learners operate in changes from week to week and month to month, creating a need for learning that directly addresses not only their motivators but also their barriers.\u201d<\/p>\n\n\n\n

Creating your learning strategy with WIIFM top of mind can deliver great outcomes. Take, for example, retention. According to the 2023 LinkedIn Workplace Learning Report<\/a>, one of the top five factors employees consider when deciding to stay or leave a position is their opportunities to learn and develop new skills. When you provide meaningful learning opportunities, you can motivate employees to stick around, influencing retention in a positive way. <\/p>\n\n\n\n

How can you make the most of WIIFM thinking and motivate your people to the fullest? Let\u2019s take a closer look: <\/p>\n\n\n\n

Motivate through marketing<\/strong>.<\/h2>\n\n\n\n

Perhaps your employees want opportunities to build new skills. Their WIIFM is they want to advance their careers or expand their understanding of your business or industry.<\/p>\n\n\n\n

The first step toward enticing your people to spend time learning is to market to them what\u2019s in it for them. <\/p>\n\n\n\n