{"id":89421,"date":"2026-07-07T19:06:18","date_gmt":"2026-07-07T19:06:18","guid":{"rendered":"https:\/\/degreed.com\/experience\/blog\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\/"},"modified":"2026-07-31T17:05:38","modified_gmt":"2026-07-31T17:05:38","slug":"dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias","status":"publish","type":"post","link":"https:\/\/degreed.com\/experience\/es-419\/blog\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\/","title":{"rendered":"dunnhumby prob\u00f3 3&#160;coaches de IA para promover nuevas tecnolog\u00edas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Es probable que la soluci\u00f3n a tus problemas para adoptar la IA no sea otra herramienta de IA. Quiz\u00e1s sea un coach que tal vez ni siquiera sea humano.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cNo podemos obligar a los empleados a participar en programas de aprendizaje autodirigido \u2014se\u00f1al\u00f3 Prachi Prasad, directora general de Desarrollo del Liderazgo y Aprendizaje de dunnhumby\u2014. Lo que tenemos que lograr es generar las condiciones y el ecosistema para que lo hagan de manera espont\u00e1nea\u201d.<\/p>\n\n<p class=\"wp-block-paragraph\">Esa es la principal hip\u00f3tesis en <a href=\"https:\/\/www.dunnhumby.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">dunnhumby<\/a>, una empresa multinacional de ciencia de datos de clientes que trabaja para marcas reconocidas, como Tesco, Walmart y Nestl\u00e9.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Skills, Values, and Self-Directed Learning: dunnhumby\u2019s Foundation for Workforce Capability\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/6ULtDPQY5s0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">El coaching era esencial para ese ecosistema, pero ofrecerles sesiones regulares a 3000\u00a0empleados de 25\u00a0pa\u00edses no era realista para los coaches humanos.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cLos programas autodirigidos parecen muy provechosos, pero no incluyen acompa\u00f1amiento \u2014reflexion\u00f3 Prasad\u2014. A veces, la tarea de aprender se torna algo solitaria. Por eso, el coaching nos result\u00f3 una alternativa factible. Pensamos esto: \u2018Podemos abordar este problema [&#8230;]. Lo que no podemos es brindar la misma calidad siempre si solo nos valemos de la capacidad humana. No nos dan las cuentas\u2019\u201d.<\/p>\n\n<p class=\"wp-block-paragraph\">As\u00ed fue que dunnhumby recurri\u00f3 al coaching con IA para complementar las iniciativas de adquisici\u00f3n de habilidades. El equipo prob\u00f3 todo: herramientas comerciales, un sistema interno hecho a medida y una soluci\u00f3n pensada especialmente para lo que necesitaba. Prasad les explic\u00f3 a quienes asistieron al evento de Degreed los tres experimentos que estuvo haciendo su equipo con distintos coaches de IA para salvar la distancia que hay entre la tecnolog\u00eda que tienen a su disposici\u00f3n los empleados y su capacidad para usarla. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-play-1-off-the-shelf-ai-coaching\">Primer experimento: un coach de IA comercial<\/h2>\n\n<p class=\"wp-block-paragraph\">El primer experimento se hizo con una simple herramienta comercial de coaching de IA con la cual los empleados se pod\u00edan grabar dando un discurso, practicando una presentaci\u00f3n o manteniendo una conversaci\u00f3n complicada. El coach de IA analizaba el ritmo y el contenido, hac\u00eda una cr\u00edtica constructiva y planteaba preguntas inquisitorias. <\/p>\n\n<p class=\"wp-block-paragraph\">Los primeros resultados fueron esperanzadores. dunnhumby implement\u00f3 la iniciativa con los empleados de Tecnolog\u00eda y Ciencia de Datos, quienes valoraron la oportunidad de practicar sin que nadie los juzgara. El NPS fue alto y la respuesta, positiva en la inmensa mayor\u00eda. El desempe\u00f1o mejor\u00f3 y se not\u00f3 incluso en las presentaciones dirigidas a los clientes.<\/p>\n\n<p class=\"wp-block-paragraph\">El problema era la interfaz. No siempre hac\u00eda cr\u00edticas constructivas sustanciosas y pr\u00e1cticas, y no hab\u00eda muchas posibilidades de configurar o perfeccionar el producto. Por eso, el equipo de dunnhumby tom\u00f3 la decisi\u00f3n de dejar esa soluci\u00f3n a un lado. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Conclusi\u00f3n: <\/strong>El coach de IA funcionaba, pero la interfaz no. Tuvo una amplia aceptaci\u00f3n, pero no siempre daba los resultados que hac\u00edan falta.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-play-2-in-house-bespoke-ai-coaching\">Segundo experimento: coach de IA interno hecho a medida<\/h2>\n\n<p class=\"wp-block-paragraph\">El segundo experimento consisti\u00f3 en armar una soluci\u00f3n casera. dunnhumby cre\u00f3 su propia herramienta de coaching con IA, a la que llam\u00f3 \u201cChange the Conversation\u201d (Cambiar de tema). El coach se basaba en el marco de trabajo de las 4 \u201cD\u201d, exclusivo de la empresa, y se implement\u00f3 directamente en Microsoft Teams. <\/p>\n\n<p class=\"wp-block-paragraph\">Las situaciones de pr\u00e1ctica se pod\u00edan personalizar por completo, y los empleados confiaron en la soluci\u00f3n porque part\u00eda del propio contexto y marco de trabajo de dunnhumby. Se lleg\u00f3 a usar de forma generalizada. El NPS super\u00f3 los 60\u00a0puntos. <\/p>\n\n<p class=\"wp-block-paragraph\">Sin embargo, el costo de crear la herramienta de cero fue bastante elevado. Adem\u00e1s, el mantenimiento de una soluci\u00f3n personalizada supone una demanda constante de atenci\u00f3n y dinero.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cPara algo as\u00ed, hay que invertir tiempo y dinero por partes iguales\u201d, observ\u00f3 Prasad. <\/p>\n\n<p class=\"wp-block-paragraph\">Tanto para crear la herramienta como para mantenerla, la curva de aprendizaje fue brusca. Cuando se concibe una soluci\u00f3n desde cero, hay que hacerse cargo de todos los factores que la sustentan; entre otros, el grado de preparaci\u00f3n que tiene la empresa para usarla. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Conclusi\u00f3n: <\/strong>El modelo personalizado se us\u00f3 con frecuencia y con mucha confianza. Por otro lado, crearlo y encargarse de su mantenimiento fue costoso.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-play-3-career-development-ai-coaching-on-degreed-maestro\">Tercer experimento: coaching con IA en Degreed Maestro para fomentar el desarrollo profesional<\/h2>\n\n<p class=\"wp-block-paragraph\">El tercer experimento todav\u00eda est\u00e1 en curso, pero seg\u00fan Prasad, hasta ahora \u201ces el que m\u00e1s se acerca a lo que nos proponemos lograr con el personal\u201d.<\/p>\n\n<p class=\"wp-block-paragraph\">Se trata de un coach de desarrollo profesional en Degreed Maestro. A diferencia de las herramientas de IA gen\u00e9ricas, Maestro conoc\u00eda dunnhumby. Ten\u00eda toda la informaci\u00f3n cargada: el marco de competencias, los materiales de desarrollo profesional, la metodolog\u00eda\u00a070:20:10 y los datos sobre el aprendizaje de los empleados, que ya estaban en Degreed. La soluci\u00f3n dispon\u00eda del contexto. <\/p>\n\n<p class=\"wp-block-paragraph\">Los empleados pueden usar este coach de desarrollo profesional a su propio ritmo, ya sea para reconocer sus brechas de habilidades, trazar planes de acci\u00f3n o prepararse para conversar con sus supervisores. Con la implementaci\u00f3n, las sesiones de coaching empezaron a ser una posibilidad en cualquier momento y lugar que se necesitaran.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cLa intenci\u00f3n no es eliminar el factor humano de las charlas sobre desarrollo profesional, sino que cuando aparecen las crisis de ansiedad por cuestiones laborales a las once de la noche, uno tenga a qui\u00e9n recurrir\u201d.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Conclusi\u00f3n: <\/strong>El experimento no termin\u00f3, pero la combinaci\u00f3n del acceso a demanda y del contexto exhaustivo sobre la empresa ya permite que los empleados puedan desarrollarse profesionalmente con m\u00e1s facilidad.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-experimenting-with-the-ai-coaching-use-case\">Experimentos con el caso de uso del coaching con IA<\/h2>\n\n<p class=\"wp-block-paragraph\">De acuerdo con Prasad, la primera pregunta que se debe plantear es: \u201c\u00bfVoy a comenzar con el caso de uso indicado?\u201d. Cualquiera sea la tecnolog\u00eda que se pruebe, si no se empieza por el caso de uso correcto, no se obtienen los resultados buscados. Una vez saldada esa cuesti\u00f3n, Prasad recomienda preguntarse lo siguiente:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u00bfLa din\u00e1mica de trabajo es lo suficientemente clara para la IA?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 funci\u00f3n concreta debe cumplir esta tecnolog\u00eda?<\/li>\n\n\n\n<li>\u00bfCon qu\u00e9 sistemas se debe poder conectar?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 medidas de control y seguridad se aplicar\u00e1n?<\/li>\n\n\n\n<li><strong>\u00bfC\u00f3mo sabremos si funciona?<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Para dunnhumby, las sesiones de coaching eran la soluci\u00f3n al problema que supon\u00edan las iniciativas de aprendizaje autodirigido: no se pod\u00edan ampliar a gran escala por m\u00e1s que se agregaran contenidos. Con los tres experimentos, se hall\u00f3 la respuesta a una pregunta m\u00e1s puntual: \u00bfcon qu\u00e9 herramientas se puede ofrecer sesiones de coaching a gran escala, a demanda y con el suficiente contexto sobre la empresa como para que resulten \u00fatiles?<\/p>\n\n<p class=\"wp-block-paragraph\">En definitiva, fueron experimentos con la IA que permitieron llegar a conclusiones pr\u00e1cticas. <\/p>\n\n<p class=\"wp-block-paragraph\">Por otra parte, difundir lo que no funcion\u00f3 es tan valioso como comunicar lo que s\u00ed. Las empresas que adquieren competencias concretas con la IA no eligen la herramienta m\u00e1s llamativa ni la m\u00e1s f\u00e1cil de usar. Ponen a prueba todas hasta encontrar la <em>m\u00e1s adecuada<\/em>. Y eso es justamente lo que hizo dunnhumby.<\/p>\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/degreed.com\/experience\/es-419\/inteligencia-artificial\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/explore.degreed.com\/wp-content\/uploads\/2026\/02\/Maestro_Blog-CTA_es_419-scaled.png\" alt=\"\" class=\"wp-image-87864\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Es probable que la soluci\u00f3n a tus problemas para adoptar la IA no sea otra herramienta de IA. Quiz\u00e1s sea un coach que tal vez ni siquiera sea humano. \u201cNo podemos obligar a los empleados a participar en programas de aprendizaje autodirigido \u2014se\u00f1al\u00f3 Prachi Prasad, directora general de Desarrollo del Liderazgo y Aprendizaje de dunnhumby\u2014. [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":89346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[665],"tags":[],"post_folder":[],"class_list":["post-89421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-workforce-business-impact"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>dunnhumby prob\u00f3 3&#160;coaches de IA para promover nuevas tecnolog\u00edas - Degreed<\/title>\n<meta name=\"description\" content=\"Mira los resultados de los tres experimentos que hizo dunnhumby con distintos coaches de IA (desde soluciones internas hasta bots comerciales) y por qu\u00e9 prefiri\u00f3 Degreed Maestro.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/degreed.com\/experience\/es-419\/blog\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"dunnhumby prob\u00f3 3&#160;coaches de IA para promover nuevas tecnolog\u00edas\" \/>\n<meta property=\"og:description\" content=\"Mira los resultados de los tres experimentos que hizo dunnhumby con distintos coaches de IA (desde soluciones internas hasta bots comerciales) y por qu\u00e9 prefiri\u00f3 Degreed Maestro.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/degreed.com\/experience\/es-419\/blog\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\/\" \/>\n<meta property=\"og:site_name\" content=\"Degreed\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DegreedOfficial\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-07T19:06:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-31T17:05:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/explore.degreed.com\/wp-content\/uploads\/2026\/07\/dunnhumby-degreed-ai-coaching.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emily Gerson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@degreed\" \/>\n<meta name=\"twitter:site\" content=\"@degreed\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emily Gerson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/blog\\\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/blog\\\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\\\/\"},\"author\":{\"name\":\"Emily Gerson\",\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/#\\\/schema\\\/person\\\/75f8eb36198972efce535ddbf2c12e13\"},\"headline\":\"dunnhumby prob\u00f3 3&#160;coaches de IA para promover nuevas tecnolog\u00edas\",\"datePublished\":\"2026-07-07T19:06:18+00:00\",\"dateModified\":\"2026-07-31T17:05:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/blog\\\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\\\/\"},\"wordCount\":1193,\"publisher\":{\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/blog\\\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/explore.degreed.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/dunnhumby-degreed-ai-coaching.png\",\"articleSection\":[\"Impacto en la empresa y el personal\"],\"inLanguage\":\"es-419\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/blog\\\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\\\/\",\"url\":\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/blog\\\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\\\/\",\"name\":\"dunnhumby prob\u00f3 3&#160;coaches de IA para promover nuevas tecnolog\u00edas - Degreed\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/blog\\\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/blog\\\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/explore.degreed.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/dunnhumby-degreed-ai-coaching.png\",\"datePublished\":\"2026-07-07T19:06:18+00:00\",\"dateModified\":\"2026-07-31T17:05:38+00:00\",\"description\":\"Mira los resultados de los tres experimentos que hizo dunnhumby con distintos coaches de IA (desde soluciones internas hasta bots comerciales) y por qu\u00e9 prefiri\u00f3 Degreed Maestro.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/blog\\\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\\\/#breadcrumb\"},\"inLanguage\":\"es-419\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/blog\\\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-419\",\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/blog\\\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\\\/#primaryimage\",\"url\":\"https:\\\/\\\/explore.degreed.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/dunnhumby-degreed-ai-coaching.png\",\"contentUrl\":\"https:\\\/\\\/explore.degreed.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/dunnhumby-degreed-ai-coaching.png\",\"width\":1200,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/blog\\\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"dunnhumby prob\u00f3 3&#160;coaches de IA para promover nuevas tecnolog\u00edas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/#website\",\"url\":\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/\",\"name\":\"Degreed\",\"description\":\"The Learning and Upskilling Platform\",\"publisher\":{\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-419\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/#organization\",\"name\":\"Degreed\",\"url\":\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-419\",\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/explore.degreed.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/explore.degreed.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/logo.svg\",\"caption\":\"Degreed\"},\"image\":{\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/DegreedOfficial\",\"https:\\\/\\\/x.com\\\/degreed\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/degreed\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCkH3pyPKVngvsZzZlmoH-Mw\",\"https:\\\/\\\/www.instagram.com\\\/degreed\\\/\"],\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"201\",\"maxValue\":\"500\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/es-419\\\/#\\\/schema\\\/person\\\/75f8eb36198972efce535ddbf2c12e13\",\"name\":\"Emily Gerson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-419\",\"@id\":\"https:\\\/\\\/explore.degreed.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/cropped-emily-gerson-96x96.jpg\",\"url\":\"https:\\\/\\\/explore.degreed.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/cropped-emily-gerson-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/explore.degreed.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/cropped-emily-gerson-96x96.jpg\",\"caption\":\"Emily Gerson\"},\"description\":\"Emily Gerson is a copywriter at Degreed.\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"dunnhumby prob\u00f3 3&#160;coaches de IA para promover nuevas tecnolog\u00edas - Degreed","description":"Mira los resultados de los tres experimentos que hizo dunnhumby con distintos coaches de IA (desde soluciones internas hasta bots comerciales) y por qu\u00e9 prefiri\u00f3 Degreed Maestro.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/degreed.com\/experience\/es-419\/blog\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\/","og_locale":"es_ES","og_type":"article","og_title":"dunnhumby prob\u00f3 3&#160;coaches de IA para promover nuevas tecnolog\u00edas","og_description":"Mira los resultados de los tres experimentos que hizo dunnhumby con distintos coaches de IA (desde soluciones internas hasta bots comerciales) y por qu\u00e9 prefiri\u00f3 Degreed Maestro.","og_url":"https:\/\/degreed.com\/experience\/es-419\/blog\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\/","og_site_name":"Degreed","article_publisher":"https:\/\/www.facebook.com\/DegreedOfficial","article_published_time":"2026-07-07T19:06:18+00:00","article_modified_time":"2026-07-31T17:05:38+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/explore.degreed.com\/wp-content\/uploads\/2026\/07\/dunnhumby-degreed-ai-coaching.png","type":"image\/png"}],"author":"Emily Gerson","twitter_card":"summary_large_image","twitter_creator":"@degreed","twitter_site":"@degreed","twitter_misc":{"Written by":"Emily Gerson","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/degreed.com\/experience\/es-419\/blog\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\/#article","isPartOf":{"@id":"https:\/\/degreed.com\/experience\/es-419\/blog\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\/"},"author":{"name":"Emily Gerson","@id":"https:\/\/degreed.com\/experience\/es-419\/#\/schema\/person\/75f8eb36198972efce535ddbf2c12e13"},"headline":"dunnhumby prob\u00f3 3&#160;coaches de IA para promover nuevas tecnolog\u00edas","datePublished":"2026-07-07T19:06:18+00:00","dateModified":"2026-07-31T17:05:38+00:00","mainEntityOfPage":{"@id":"https:\/\/degreed.com\/experience\/es-419\/blog\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\/"},"wordCount":1193,"publisher":{"@id":"https:\/\/degreed.com\/experience\/es-419\/#organization"},"image":{"@id":"https:\/\/degreed.com\/experience\/es-419\/blog\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\/#primaryimage"},"thumbnailUrl":"https:\/\/explore.degreed.com\/wp-content\/uploads\/2026\/07\/dunnhumby-degreed-ai-coaching.png","articleSection":["Impacto en la empresa y el personal"],"inLanguage":"es-419"},{"@type":"WebPage","@id":"https:\/\/degreed.com\/experience\/es-419\/blog\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\/","url":"https:\/\/degreed.com\/experience\/es-419\/blog\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\/","name":"dunnhumby prob\u00f3 3&#160;coaches de IA para promover nuevas tecnolog\u00edas - Degreed","isPartOf":{"@id":"https:\/\/degreed.com\/experience\/es-419\/#website"},"primaryImageOfPage":{"@id":"https:\/\/degreed.com\/experience\/es-419\/blog\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\/#primaryimage"},"image":{"@id":"https:\/\/degreed.com\/experience\/es-419\/blog\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\/#primaryimage"},"thumbnailUrl":"https:\/\/explore.degreed.com\/wp-content\/uploads\/2026\/07\/dunnhumby-degreed-ai-coaching.png","datePublished":"2026-07-07T19:06:18+00:00","dateModified":"2026-07-31T17:05:38+00:00","description":"Mira los resultados de los tres experimentos que hizo dunnhumby con distintos coaches de IA (desde soluciones internas hasta bots comerciales) y por qu\u00e9 prefiri\u00f3 Degreed Maestro.","breadcrumb":{"@id":"https:\/\/degreed.com\/experience\/es-419\/blog\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\/#breadcrumb"},"inLanguage":"es-419","potentialAction":[{"@type":"ReadAction","target":["https:\/\/degreed.com\/experience\/es-419\/blog\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\/"]}]},{"@type":"ImageObject","inLanguage":"es-419","@id":"https:\/\/degreed.com\/experience\/es-419\/blog\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\/#primaryimage","url":"https:\/\/explore.degreed.com\/wp-content\/uploads\/2026\/07\/dunnhumby-degreed-ai-coaching.png","contentUrl":"https:\/\/explore.degreed.com\/wp-content\/uploads\/2026\/07\/dunnhumby-degreed-ai-coaching.png","width":1200,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/degreed.com\/experience\/es-419\/blog\/dunnhumby-probo-3-coaches-ia-promover-nuevas-tecnologias\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/degreed.com\/experience\/es-419\/"},{"@type":"ListItem","position":2,"name":"dunnhumby prob\u00f3 3&#160;coaches de IA para promover nuevas tecnolog\u00edas"}]},{"@type":"WebSite","@id":"https:\/\/degreed.com\/experience\/es-419\/#website","url":"https:\/\/degreed.com\/experience\/es-419\/","name":"Degreed","description":"The Learning and Upskilling Platform","publisher":{"@id":"https:\/\/degreed.com\/experience\/es-419\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/degreed.com\/experience\/es-419\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-419"},{"@type":"Organization","@id":"https:\/\/degreed.com\/experience\/es-419\/#organization","name":"Degreed","url":"https:\/\/degreed.com\/experience\/es-419\/","logo":{"@type":"ImageObject","inLanguage":"es-419","@id":"https:\/\/degreed.com\/experience\/es-419\/#\/schema\/logo\/image\/","url":"https:\/\/explore.degreed.com\/wp-content\/uploads\/2023\/05\/logo.svg","contentUrl":"https:\/\/explore.degreed.com\/wp-content\/uploads\/2023\/05\/logo.svg","caption":"Degreed"},"image":{"@id":"https:\/\/degreed.com\/experience\/es-419\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DegreedOfficial","https:\/\/x.com\/degreed","https:\/\/www.linkedin.com\/company\/degreed\/","https:\/\/www.youtube.com\/channel\/UCkH3pyPKVngvsZzZlmoH-Mw","https:\/\/www.instagram.com\/degreed\/"],"numberOfEmployees":{"@type":"QuantitativeValue","minValue":"201","maxValue":"500"}},{"@type":"Person","@id":"https:\/\/degreed.com\/experience\/es-419\/#\/schema\/person\/75f8eb36198972efce535ddbf2c12e13","name":"Emily Gerson","image":{"@type":"ImageObject","inLanguage":"es-419","@id":"https:\/\/explore.degreed.com\/wp-content\/uploads\/2025\/05\/cropped-emily-gerson-96x96.jpg","url":"https:\/\/explore.degreed.com\/wp-content\/uploads\/2025\/05\/cropped-emily-gerson-96x96.jpg","contentUrl":"https:\/\/explore.degreed.com\/wp-content\/uploads\/2025\/05\/cropped-emily-gerson-96x96.jpg","caption":"Emily Gerson"},"description":"Emily Gerson is a copywriter at Degreed."}]}},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/explore.degreed.com\/experience\/es-419\/wp-json\/wp\/v2\/posts\/89421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/explore.degreed.com\/experience\/es-419\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/explore.degreed.com\/experience\/es-419\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/explore.degreed.com\/experience\/es-419\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/explore.degreed.com\/experience\/es-419\/wp-json\/wp\/v2\/comments?post=89421"}],"version-history":[{"count":0,"href":"https:\/\/explore.degreed.com\/experience\/es-419\/wp-json\/wp\/v2\/posts\/89421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/explore.degreed.com\/experience\/es-419\/wp-json\/wp\/v2\/media\/89346"}],"wp:attachment":[{"href":"https:\/\/explore.degreed.com\/experience\/es-419\/wp-json\/wp\/v2\/media?parent=89421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/explore.degreed.com\/experience\/es-419\/wp-json\/wp\/v2\/categories?post=89421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/explore.degreed.com\/experience\/es-419\/wp-json\/wp\/v2\/tags?post=89421"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/explore.degreed.com\/experience\/es-419\/wp-json\/wp\/v2\/post_folder?post=89421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}