{"id":61603,"date":"2021-09-29T15:55:52","date_gmt":"2021-09-29T15:55:52","guid":{"rendered":"https:\/\/explore.local\/2021\/09\/29\/how-stories-can-maximize-ld-potential\/"},"modified":"2025-04-04T19:52:43","modified_gmt":"2025-04-04T19:52:43","slug":"how-stories-can-maximize-ld-potential","status":"publish","type":"post","link":"https:\/\/degreed.com\/experience\/fr\/blog\/how-stories-can-maximize-ld-potential\/","title":{"rendered":"How Stories Can Maximize L&#038;D Potential"},"content":{"rendered":"\n<p>Humans are wired for stories. It\u2019s how we process the world around us, providing a lens we can use to interpret life. The average American spends approximately <a rel=\"noreferrer noopener\" href=\"https:\/\/www.businessinsider.com\/us-adults-will-consume-almost-as-much-media-in-2021-2021-6\" target=\"_blank\">13 hours a day consuming media<\/a>, much of it in the form of narrative form. Our thoughts, emotions, and actions can be powerfully altered by a well-told story featuring characters and plotlines that resonate. And yet, learning experiences often lack this important ingredient.<\/p>\n\n\n\n<p>Without a focus on story, workforce development often centers around content rather than people. The result is that workers, including decision-makers, can&rsquo;t see the value of learning. But with a story woven through materials, people can more readily absorb and remember what they\u2019re learning.<\/p>\n\n\n\n<p>At <a href=\"https:\/\/www.duarte.com\/presentation-training\/\" target=\"_blank\" rel=\"noreferrer noopener\">Duarte<\/a>, we build courses by finding patterns in the work our consulting team does. We craft empathy-filled presentations for some of the world\u2019s most powerful brands, and then we translate our findings into training anyone can use to apply stories to presentations and conversations. Due to this story-first approach, our workshop satisfaction rating averages 9 out of 10.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Three Reasons Stories Matter<\/h2>\n\n\n\n<p>A significant amount of research has been conducted to provide a deeper understanding of how humans respond to stories. It\u2019s given us insights into how people\u2019s brains function when they hear information communicated in story form:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Stories are how humans interpret the world<\/h3>\n\n\n\n<p>To better understand how individuals judge others, psychologists Fritz Heider and Marianne Simmel in 1944 created a <a href=\"https:\/\/www.youtube.com\/watch?v=n9TWwG4SFWQ\" target=\"_blank\" rel=\"noreferrer noopener\">short, animated film<\/a>. This crude, minute-and-a-half-long, black-and-white piece features a large triangle, a small triangle, and a circle that move around the screen and in and out of a rectangle.&nbsp;<\/p>\n\n\n\n<p>Heider and Semmel showed their film to a group of test subjects and, afterward, asked them to describe what they saw. Almost every subject described what they observed in story form, even though all they saw were shapes moving. These stories varied from individual to individual, but they shared a common thread: a \u201cbully\u201d (the large triangle) was mad at, or wanted something from, the \u201cvictim\u201d (the circle). The smaller triangle distracted the bully\u2019s attention and locked the bully inside the large rectangle. As the small triangle and circle escaped, the bully broke apart the rectangle, smashing it to pieces in a fit of rage.<\/p>\n\n\n\n<p>Heider and Simmel concluded that humans don\u2019t view the world around them literally. Instead, we view it through a lens of story; for example, perceiving simple moving shapes as characters in a narrative. We attach literal-minded things to narrative unconsciously. For instance, if we\u2019re in a meeting and an attendee arrives late, splattered in mud and grease, we don\u2019t simply shrug and think, \u201cOh, they\u2019re covered in stuff.\u201d Our brains instead narrate what might have happened. We create a backstory to help us comprehend what we see.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Stories stick<\/h3>\n\n\n\n<p>For people to grow and change, they need to recall what they\u2019ve learned. Shocking statistics can jar somebody in the moment, but stories leave a longer-lasting impression.<\/p>\n\n\n\n<p>In their 2007 book <em>Made to Stick<\/em>, Chip and Dan Heath cite a study in which Stanford students were asked to listen to presentations and then, later, report on what they could recall. The presentations included two types of content: statistics and stories.&nbsp;<\/p>\n\n\n\n<p>When asked what they remembered, only 5% of respondents recalled a single statistic, whereas 68% remembered at least one story they\u2019d heard.<\/p>\n\n\n\n<p>Because of the way stories engage our brains, they\u2019re more memorable than facts \u2014 even strong, powerful facts.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/explore.degreed.com\/wp-content\/uploads\/2025\/04\/DEG-LENS_Live_In-Text-Graphic_Quote_1280x720-01@2x-1024x576.png\" alt=\"Because of the way stories engage our brains, they're more memorable than facts \u2014 even strong, powerful facts.\" class=\"wp-image-35829\"\/><\/figure>\n\n\n\n<p>Why does this matter? If workers can\u2019t recall key points they\u2019ve learned, they\u2019re less likely to apply new knowledge on the job and create long-lasting behavioral change.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Stories release powerful chemicals<\/h3>\n\n\n\n<p>Stories help listeners focus, remember, and act because they alter the brain\u2019s neurochemistry.<\/p>\n\n\n\n<p>Studies show that when listeners are enthralled (or, \u201ctransported,\u201d as story researchers describe the phenomenon), the <a rel=\"noreferrer noopener\" href=\"https:\/\/news.berkeley.edu\/berkeley_blog\/the-science-of-the-story\/\" target=\"_blank\">stress hormone cortisol is released<\/a>. Their minds absorb drama and tension, resulting in nervousness or anxiousness. This is the reason moviegoers grip the theater armchair when a character walks into a spooky house. It\u2019s why they grimace as the romantic lead stumbles in an effort to fall in love.<\/p>\n\n\n\n<p>This release of cortisol (which normally gets a bad rap as the \u201cstress hormone\u201d), actually helps listeners pay attention. That\u2019s why we focus more intently on stories with higher levels of drama. More cortisol is released, and our focus increases.<\/p>\n\n\n\n<p>Stories also <a href=\"https:\/\/www.harvardbusiness.org\/the-science-behind-the-art-of-storytelling\/\" target=\"_blank\" rel=\"noreferrer noopener\">boost the neurotransmitter dopamine<\/a> in the brain. Dopamine not only makes us feel good (which is one of the reasons we relax at the end of a taxing day by watching movies and television shows), but research shows it also <a href=\"https:\/\/doi.org\/10.1016\/j.tics.2010.08.002\" target=\"_blank\" rel=\"noreferrer noopener\">greatly increases memory<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Challenge Yourself to Incorporate Story<\/h2>\n\n\n\n<p>We\u2019ve discovered that the more Duarte develops training content based in story, the more we create empathetic, powerful, transformative materials.&nbsp;<\/p>\n\n\n\n<p>A big reason people become learning professionals is to change lives and help people flourish. Incorporating story into your strategy can help you do just that, so you can transform your people and your learning culture.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Want To Learn More About the Power of Storytelling?<\/h2>\n\n\n\n<p><a href=\"https:\/\/events.degreed.com\/lens2021\/home??promo=duarte_blog&tr=true&utm_content=7014o000000KHzQAAW&utm_source=Degreed&utm_medium=EVT&utm_campaign=LENSLA2021\" target=\"_blank\" rel=\"noreferrer noopener\">Join Degreed for LENS 2021<\/a> where, as a keynote speaker, Nancy Duarte will discuss many ways to use storytelling principles to enhance learning and development. Explore the smartest ways to harness technology and data about the skills people have (or don\u2019t have), so you can make better investments in hiring, managing, and developing <em>all<\/em> of your workforce.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/events.degreed.com\/lens2021\/home??promo=duarte_blog&tr=true&utm_content=7014o000000KHzQAAW&utm_source=Degreed&utm_medium=EVT&utm_campaign=LENSLA2021\"><img decoding=\"async\" src=\"https:\/\/explore.degreed.com\/wp-content\/uploads\/2025\/04\/DEG-LENS_Live_CTA-Banner_700x180-O1@2x-1024x263.png\" alt=\"LENS Los Angeles November 9 - 11, 2021. Register Now!\" class=\"wp-image-35828\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">About the Author<\/h2>\n\n\n\n<p>Known as \u201cthe Storyteller of the Valley,\u201d Nancy Duarte is CEO of <a href=\"https:\/\/www.duarte.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Duarte, Inc. <\/a>and author of six best-selling books on communication. Since 1988, her firm has worked with the highest performing brands and executives in the world. The insights from those engagements get transformed into training everyone can learn from. Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, Wired, The Wall Street Journal, New York Times, Cosmopolitan, Los Angeles Times, and CNN. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. Oh, and she has two grandsons and a grand-dogger.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Incorporating story into your learning strategy can help you transform your people. Read for three reasons why stories matter for L&#038;D potential.<\/p>\n","protected":false},"author":107,"featured_media":61607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[579],"tags":[551],"post_folder":[],"class_list":["post-61603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learning-development-strategy","tag-learning-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Stories Can Maximize L&amp;D Potential - Degreed<\/title>\n<meta name=\"description\" content=\"Incorporating story into your learning strategy can help you transform your people. 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Read for three reasons why stories matter for L&amp;D potential.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/degreed.com\/experience\/fr\/blog\/how-stories-can-maximize-ld-potential\/\" \/>\n<meta property=\"og:site_name\" content=\"Degreed\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DegreedOfficial\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-29T15:55:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T19:52:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/explore.degreed.com\/wp-content\/uploads\/2023\/12\/Mask-group-2-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"240\" \/>\n\t<meta property=\"og:image:height\" content=\"62\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nancy Duarte\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@degreed\" \/>\n<meta name=\"twitter:site\" content=\"@degreed\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy Duarte\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/fr\\\/blog\\\/how-stories-can-maximize-ld-potential\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/fr\\\/blog\\\/how-stories-can-maximize-ld-potential\\\/\"},\"author\":{\"name\":\"Nancy Duarte\",\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/fr\\\/#\\\/schema\\\/person\\\/be76dc51c47adf9e795758578e89fb7e\"},\"headline\":\"How Stories Can Maximize L&#038;D Potential\",\"datePublished\":\"2021-09-29T15:55:52+00:00\",\"dateModified\":\"2025-04-04T19:52:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/fr\\\/blog\\\/how-stories-can-maximize-ld-potential\\\/\"},\"wordCount\":1027,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/fr\\\/blog\\\/how-stories-can-maximize-ld-potential\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/explore.degreed.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/DEG-LENS_Live_Nancy-Duarte_Blog-Graphic_1200x1200-O1@2x.png\",\"keywords\":[\"Learning Strategy\"],\"articleSection\":[\"Learning &amp; Development Strategy\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/degreed.com\\\/experience\\\/fr\\\/blog\\\/how-stories-can-maximize-ld-potential\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/fr\\\/blog\\\/how-stories-can-maximize-ld-potential\\\/\",\"url\":\"https:\\\/\\\/degreed.com\\\/experience\\\/fr\\\/blog\\\/how-stories-can-maximize-ld-potential\\\/\",\"name\":\"How Stories Can Maximize L&D Potential - Degreed\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/fr\\\/blog\\\/how-stories-can-maximize-ld-potential\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/fr\\\/blog\\\/how-stories-can-maximize-ld-potential\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/explore.degreed.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/DEG-LENS_Live_Nancy-Duarte_Blog-Graphic_1200x1200-O1@2x.png\",\"datePublished\":\"2021-09-29T15:55:52+00:00\",\"dateModified\":\"2025-04-04T19:52:43+00:00\",\"description\":\"Incorporating story into your learning strategy can help you transform your people. 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