{"id":84336,"date":"2025-01-30T18:48:33","date_gmt":"2025-01-30T18:48:33","guid":{"rendered":"https:\/\/degreed.com\/experience\/experience\/?p=84336"},"modified":"2026-03-19T18:32:33","modified_gmt":"2026-03-19T18:32:33","slug":"degreed-maestro-ai-coaches-for-new-product-sales-enablement","status":"publish","type":"post","link":"https:\/\/degreed.com\/experience\/fr\/blog\/degreed-maestro-ai-coaches-for-new-product-sales-enablement\/","title":{"rendered":"Degreed\u00a0Maestro\u00a0: des coachs IA pour soutenir la vente de nouveaux produits"},"content":{"rendered":"\n

Ceci est le deuxi\u00e8me volet d\u2019une s\u00e9rie consacr\u00e9e au coaching personnalis\u00e9 et pilot\u00e9 par l\u2019IA avec Degreed\u00a0Maestro. Poursuivez votre lecture avec le\u00a0premier<\/a><\/em> et le troisi\u00e8me<\/a> volets<\/em>. <\/p>\n\n

Votre \u00e9quipe produit passe une ann\u00e9e \u00e0 d\u00e9velopper une nouvelle plateforme. Des \u00e9tudes approfondies permettent de d\u00e9couvrir une solution \u00e0 des probl\u00e8mes centraux sur le march\u00e9. Votre \u00e9quipe marketing \u00e9labore un plan de lancement cr\u00e9atif, avec un message fort, une campagne d\u2019e-mailing, des publicit\u00e9s au format num\u00e9rique et des publications sur les r\u00e9seaux sociaux. Votre strat\u00e9gie de lancement sur le march\u00e9 prend forme, avec des comptes cl\u00e9s \u00e0 cibler et des profils d\u2019acheteurs clairement d\u00e9finis.<\/p>\n\n

Le jour J, vous sabrez le champagne.<\/p>\n\n

Pas si vite\u00a0! Votre \u00e9quipe de vente dispose-t-elle de tous les outils dont elle a besoin\u00a0? Vos repr\u00e9sentants commerciaux ont-ils suffisamment de connaissances sur le produit\u00a0?<\/p>\n\n

Afin de garantir un lancement couronn\u00e9 de succ\u00e8s, votre \u00e9quipe de vente doit parfaitement conna\u00eetre votre produit et savoir le pr\u00e9senter. Fournir des r\u00e9ponses aux questions essentielles sur son fonctionnement et ses fonctionnalit\u00e9s, mettre en avant ses b\u00e9n\u00e9fices en adaptant le discours \u00e0 chaque client\u00a0:<\/p>\n\n

autant de r\u00e9flexes qu\u2019elle doit acqu\u00e9rir rapidement et de fa\u00e7on flexible, sans perturber un emploi du temps d\u00e9j\u00e0 bien rempli.<\/p>\n\n

\"\"<\/figure>\n\n

Des coachs personnalis\u00e9s pour r\u00e9pondre aux besoins de votre entreprise<\/strong><\/h2>\n\n

Si les coachs\u00a0IA pr\u00eats \u00e0 l\u2019emploi sont de puissants outils, les possibilit\u00e9s de personnalisation offertes par Degreed\u00a0Maestro<\/a> en d\u00e9cuplent l\u2019impact.<\/p>\n\n

Gr\u00e2ce \u00e0 Degreed Maestro, vous pouvez personnaliser les coachs\u00a0IA afin qu\u2019ils int\u00e8grent les priorit\u00e9s, les contenus, les directives, le ton et la culture de votre entreprise. Cette contextualisation leur permet de dialoguer avec vos collaborateurs de mani\u00e8re plus pertinente, de transmettre les bons messages avec pr\u00e9cision et de fournir des formations efficaces.\u00a0<\/p>\n\n

Autrement dit, Degreed Maestro vous permet d\u2019assurer \u00e0 grande \u00e9chelle certaines fonctions comme le feedback individuel ou le coaching de vente, sans les contraintes li\u00e9es aux interactions humaines. Les cas d\u2019utilisation sont innombrables. Dans cet article, nous prendrons pour exemple le sc\u00e9nario suivant\u00a0: cr\u00e9er un coach personnalis\u00e9 pour accompagner une \u00e9quipe commerciale lors du lancement d\u2019un nouveau produit.<\/p>\n\n

\"\"<\/figure>\n\n

Degreed Maestro en action\u00a0: cr\u00e9er un coach pour soutenir les ventes<\/strong><\/h2>\n\n

Dans notre dernier volet<\/a>, Marc a utilis\u00e9 le coach de revue de comp\u00e9tences de Degreed\u00a0Maestro pour guider ses premiers pas en tant que nouveau directeur des ventes. Son objectif\u00a0\u00e9tait d\u2019identifier ses d\u00e9ficits de comp\u00e9tences et de suivre un parcours de formation personnalis\u00e9 pour y rem\u00e9dier.\u00a0<\/p>\n\n

\u00c0 pr\u00e9sent, l\u2019employeur de Marc sollicite Degreed Maestro pour cr\u00e9er un coach personnalis\u00e9 capable de pr\u00e9parer Marc et son \u00e9quipe \u00e0 passer \u00e0 l\u2019action.<\/p>\n\n

Soyons honn\u00eates\u00a0: le lancement d\u2019un nouveau produit n\u2019est pas une mince affaire. Feedback de derni\u00e8re minute, changement de strat\u00e9gies, ajout de nouvelles fonctionnalit\u00e9s, argumentaire remani\u00e9… L\u2019\u00e9quipe commerciale doit pouvoir suivre.\u00a0<\/p>\n\n

Mais dans ce cas pr\u00e9cis, il ne s\u2019agit pas d\u2019un simple lancement.<\/p>\n\n

Ce nouveau produit est consid\u00e9r\u00e9 par la direction comme un levier strat\u00e9gique majeur. La prudence est donc de mise en ce qui concerne les destinataires et le calendrier de diffusion des informations.<\/em><\/strong><\/h3>\n\n

Ce sc\u00e9nario \u2014 une strat\u00e9gie mouvante et des restrictions d\u2019acc\u00e8s \u00e0 l\u2019information \u2014 constitue un v\u00e9ritable casse-t\u00eate pour les \u00e9quipes d\u2019aide \u00e0 la vente. Le r\u00e9sultat\u00a0? Un grand niveau de stress et une efficacit\u00e9 limit\u00e9e. Mais il existe une solution rapide et efficace pour rendre les choses beaucoup plus simples\u00a0: cr\u00e9er un coach personnalis\u00e9 avec Degreed Maestro*. Plus besoin de jongler avec les plannings pour organiser une s\u00e9rie de webinaires internes. D\u00e9sormais, vous pouvez alimenter le coach avec toutes les informations essentielles pour l\u2019\u00e9quipe de vente, et ce, \u00e0 tout moment, y compris le jour du lancement.<\/p>\n\n

Gr\u00e2ce \u00e0 la personnalisation des coachs de Degreed\u00a0Maestro, chacun des membres de votre \u00e9quipe re\u00e7oit la formation exacte dont il a besoin, au moment opportun.\u00a0<\/p>\n\n

Une directrice commerciale souhaite pratiquer son argumentaire de vente avant un rendez-vous important avec un client\u00a0? Un coach pourra lui fournir rapidement un feedback utile sur la base des ressources charg\u00e9es dans le syst\u00e8me.<\/p>\n\n

Un vice-pr\u00e9sident r\u00e9gional cherche \u00e0 d\u00e9finir le profil du client id\u00e9al d\u2019un produit pour d\u00e9terminer les comptes cibles et identifier des opportunit\u00e9s\u00a0? Il suffit de poser la question pour obtenir la r\u00e9ponse.<\/p>\n\n

Une membre de l\u2019\u00e9quipe de vente a besoin d\u2019une r\u00e9ponse rapide \u00e0 une FAQ, mais le responsable produit encha\u00eene les rendez-vous toute la journ\u00e9e\u00a0? Elle peut simplement interroger Degreed Maestro.<\/p>\n\n

<\/p>\n\n

\"\"<\/figure>\n\n

Finis les programmes de soutien \u00e0 la vente bricol\u00e9s avec des infos d\u00e9j\u00e0 d\u00e9pass\u00e9es. Finies les strat\u00e9gies chamboul\u00e9es par des changements de derni\u00e8re minute. Finies les urgences \u00e0 g\u00e9rer.<\/p>\n\n

Vous pouvez m\u00eame peaufiner le dossier de pr\u00e9sentation juste avant le lancement. <\/p>\n\n

Gr\u00e2ce \u00e0 Degreed Maestro.<\/p>\n\n

Le coach de soutien \u00e0 la vente pens\u00e9 pour ses utilisateurs<\/strong><\/h2>\n\n

Nous avons vu comment l\u2019\u00e9quipe d\u2019aide \u00e0 la vente a con\u00e7u un coach personnalis\u00e9 pour accompagner les commerciaux. Mais comment ce coach est-il per\u00e7u, et surtout utilis\u00e9, c\u00f4t\u00e9 terrain\u00a0?<\/p>\n\n

Voyons comment Marc s\u2019en sert pour remporter un contrat.\u00a0<\/p>\n\n

Lors de la d\u00e9monstration du coach, Marc a \u00e9t\u00e9 impressionn\u00e9 par sa capacit\u00e9 \u00e0 r\u00e9pondre \u00e0 des questions qu\u2019il aurait d\u2019ordinaire pos\u00e9es au responsable produit \u00e0 l\u2019origine de la solution. Curieux, il d\u00e9cide de l\u2019essayer.\u00a0<\/p>\n\n

Le coach \u00e9tant int\u00e9gr\u00e9 \u00e0 un parcours de formation sur le nouveau produit, Marc peut y acc\u00e9der facilement dans le cadre de sa formation.\u00a0<\/p>\n\n

Il lance une conversation avec le coach pour lui poser ses principales questions sur le produit et re\u00e7oit de pr\u00e9cieux conseils sur la mani\u00e8re d\u2019adapter son argumentaire de vente.\u00a0<\/p>\n\n

Trois jours plus tard, Marc croise un client lors d\u2019un salon professionnel. Ce dernier a lu un communiqu\u00e9 de presse sur le nouveau produit et souhaite en discuter plus tard ce jour-l\u00e0. Le salon professionnel est plut\u00f4t bruyant. Marc lance donc une conversation textuelle avec le coach personnalis\u00e9. Il lui demande des conseils pour adapter son argumentaire aux besoins de ce client. Il peut m\u00eame s\u2019entra\u00eener et re\u00e7oit ensuite un feedback constructif sur la mani\u00e8re de s\u2019am\u00e9liorer.<\/p>\n\n

Lors du rendez-vous, Marc applique les conseils de Degreed Maestro et suscite l\u2019int\u00e9r\u00eat du client. Ils d\u00e9cident donc de planifier un appel de suivi avec toute l\u2019\u00e9quipe client, qui aboutit \u00e0 la vente du produit.<\/p>\n\n

\"\"<\/figure>\n\n

La force d\u2019un coaching personnalis\u00e9 \u00e0 l\u2019\u00e9chelle de l\u2019entreprise<\/strong><\/h2>\n\n

Pour Marc, le coach personnalis\u00e9 a constitu\u00e9 un outil essentiel. En effet, il lui a fourni le soutien individuel dont il avait besoin pour vendre le nouveau produit. Mais Marc n\u2019a pas \u00e9t\u00e9 le seul \u00e0 en b\u00e9n\u00e9ficier. Le coach a aid\u00e9 l\u2019ensemble de l\u2019\u00e9quipe commerciale.<\/p>\n\n

En adaptant cet accompagnement aux sp\u00e9cificit\u00e9s du produit, aux objectifs et aux priorit\u00e9s de l\u2019entreprise, Degreed Maestro a permis \u00e0 l\u2019ensemble du personnel de vente de se perfectionner et lui a fourni tout ce dont il avait besoin pour contribuer \u00e0 la croissance de l\u2019entreprise.\u00a0<\/p>\n\n

Le lancement a \u00e9t\u00e9 couronn\u00e9 de succ\u00e8s. Il ne restait plus qu\u2019\u00e0 sabrer le champagne\u00a0!<\/p>\n\n

\"\"<\/figure>\n\n

Pour aller plus loin <\/strong><\/h2>\n\n

Programmez un appel individuel et personnalis\u00e9<\/a>\u00a0d\u00e8s\u00a0aujourd\u2019hui.<\/p>\n\n

\"\"<\/a><\/figure>\n\n

*\u00a0Le coach personnalis\u00e9 de Degreed Maestro est actuellement en cours de d\u00e9veloppement.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ceci est le deuxi\u00e8me volet d\u2019une s\u00e9rie consacr\u00e9e au coaching personnalis\u00e9 et pilot\u00e9 par l\u2019IA avec Degreed\u00a0Maestro. Poursuivez votre lecture avec le\u00a0premier et le troisi\u00e8me volets. Votre \u00e9quipe produit passe une ann\u00e9e \u00e0 d\u00e9velopper une nouvelle plateforme. Des \u00e9tudes approfondies permettent de d\u00e9couvrir une solution \u00e0 des probl\u00e8mes centraux sur le march\u00e9. Votre \u00e9quipe marketing […]<\/p>\n","protected":false},"author":45,"featured_media":84553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[613,641],"tags":[852,705,643,689],"post_folder":[],"class_list":["post-84336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learning-development-strategy","category-ai-innovation-in-learning","tag-degreed-maestro-fr","tag-developpement-de-competences","tag-artificial-intelligence","tag-learning-experience"],"acf":[],"yoast_head":"\nDegreed\u00a0Maestro\u00a0: des coachs IA pour soutenir la vente de nouveaux produits - Degreed<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Degreed Maestro aide vos \u00e9quipes \u00e0 comprendre vos produits, \u00e0 r\u00e9pondre aux questions sur leur fonctionnement et \u00e0 communiquer leurs avantages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/degreed.com\/experience\/fr\/blog\/degreed-maestro-ai-coaches-for-new-product-sales-enablement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Degreed\u00a0Maestro\u00a0: des coachs IA pour soutenir la vente de nouveaux produits\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment Degreed Maestro aide vos \u00e9quipes \u00e0 comprendre vos produits, \u00e0 r\u00e9pondre aux questions sur leur fonctionnement et \u00e0 communiquer leurs avantages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/degreed.com\/experience\/fr\/blog\/degreed-maestro-ai-coaches-for-new-product-sales-enablement\/\" \/>\n<meta property=\"og:site_name\" content=\"Degreed\" \/>\n<meta property=\"article:publisher\" 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