{"id":87221,"date":"2025-09-18T20:23:04","date_gmt":"2025-09-18T20:23:04","guid":{"rendered":"https:\/\/degreed.com\/experience\/?p=87221"},"modified":"2026-06-22T17:19:53","modified_gmt":"2026-06-22T17:19:53","slug":"formation-personnalisee-guide-pratique-ia-au-service-learning","status":"publish","type":"post","link":"https:\/\/degreed.com\/experience\/fr\/blog\/formation-personnalisee-guide-pratique-ia-au-service-learning\/","title":{"rendered":"Formation personnalis\u00e9e\u00a0: guide pratique de l\u2019IA au service du learning"},"content":{"rendered":"\n

Voici la premi\u00e8re partie d\u2019une s\u00e9rie en trois volets.<\/em><\/p>\n\n\n\n

C\u2019est la rentr\u00e9e ! Sortez vos stylos (ou allumez vos ordinateurs) : nous allons parler d\u2019exp\u00e9riences learning de qualit\u00e9. Ce cours ne pr\u00e9tend pas rivaliser avec un cours acad\u00e9mique. Nous allons plut\u00f4t voir en quoi la formation en entreprise a plus \u00e9volu\u00e9 au cours de la derni\u00e8re d\u00e9cennie que durant toutes les pr\u00e9c\u00e9dentes, et pourquoi les programmes d\u2019aujourd\u2019hui n\u2019ont plus rien \u00e0 voir avec ceux d\u2019hier.<\/p>\n\n\n\n

Le learning en entreprise a \u00e9volu\u00e9 plus vite ces dix derni\u00e8res ann\u00e9es que pendant les d\u00e9cennies pr\u00e9c\u00e9dentes. Et le changement s\u2019acc\u00e9l\u00e8re jour apr\u00e8s jour. Il n\u2019y a pas si longtemps, la \u00ab personnalisation \u00bb de la formation se r\u00e9sumait aux quelques suggestions d\u2019un algorithme vous proposant des cours selon votre service ou l\u2019intitul\u00e9 de votre poste. Utile, mais souvent trop g\u00e9n\u00e9rique.<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 l\u2019IA, la personnalisation devient enfin une r\u00e9alit\u00e9. Les plateformes modernes avec mod\u00e8le d\u2019IA int\u00e9gr\u00e9 savent identifier les comp\u00e9tences actuelles, les objectifs de carri\u00e8re et les pr\u00e9f\u00e9rences de formation de chaque collaborateur, et elles s\u2019ajustent en temps r\u00e9el \u00e0 leurs besoins. Il ne s\u2019agit plus simplement d\u2019associer des personnes \u00e0 des contenus. Il s\u2019agit d\u2019offrir des parcours de formation vraiment personnalis\u00e9s qui \u00e9voluent au rythme de chacun.<\/p>\n\n\n\n

Attention, le cours commence !<\/p>\n\n\n\n

Le\u00e7on n\u00b0 1 : l\u2019IA rend la personnalisation plus efficace<\/strong><\/h3>\n\n\n\n

Ce n\u2019est plus une th\u00e9orie, c\u2019est d\u00e9j\u00e0 une r\u00e9alit\u00e9 pour les entreprises. Les entreprises qui misent sur des plateformes learning pilot\u00e9es par l\u2019IA voient l\u2019efficacit\u00e9 de leur formation bondir de 57 %<\/strong><\/a>, avec des collaborateurs qui apprennent plus vite, retiennent mieux et mettent plus rapidement leurs acquis en pratique.<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 la formation personnalis\u00e9e, les entreprises acc\u00e9l\u00e8rent leur transition vers l\u2019IA, renforcent la conformit\u00e9, transforment les comportements et d\u00e9veloppent de nouveaux leaders plus vite que jamais. Pour les leaders, c\u2019est un vrai tournant. Le learning n\u2019est plus un luxe. C\u2019est un levier essentiel pour renforcer la performance, l\u2019agilit\u00e9 et la r\u00e9tention des talents \u00e0 l\u2019\u00e8re de l\u2019IA. <\/p>\n\n\n\n

Gr\u00e2ce \u00e0 des exp\u00e9riences de learning IA propos\u00e9es \u00e0 la demande et en temps r\u00e9el, qui tiennent compte du contexte de comp\u00e9tences et fournissent un feedback adapt\u00e9, les managers et administrateurs gagnent du temps, tandis que les collaborateurs peuvent apprendre \u00e0 leur rythme.<\/p>\n\n\n\n

Le\u00e7on n\u00b0 2 : la personnalisation a profond\u00e9ment \u00e9volu\u00e9<\/strong><\/h3>\n\n\n\n

Voyons comment l\u2019IA transforme la formation personnalis\u00e9e, loin des m\u00e9thodes d\u2019autrefois :<\/p>\n\n\n\n

Ancien mod\u00e8le de formation personnalis\u00e9e<\/strong><\/td>Nouveau mod\u00e8le de formation personnalis\u00e9e, assist\u00e9e par l\u2019IA<\/strong><\/td><\/tr>
Bas\u00e9 sur des donn\u00e9es statiques comme le poste, le titre ou le service<\/td>Bas\u00e9 sur des donn\u00e9es dynamiques et en temps r\u00e9el, int\u00e9grant comp\u00e9tences, objectifs, performance et contexte<\/td><\/tr>
Recommandations g\u00e9n\u00e9riques de cours rarement mises \u00e0 jour<\/td>Recommandations intelligentes qui \u00e9voluent au rythme des postes, des projets et des besoins de l\u2019entreprise<\/td><\/tr>
Parcours de formation uniformes, identiques pour tous<\/td>Parcours sur mesure, en constante \u00e9volution selon chaque profil<\/td><\/tr>
Priorit\u00e9 \u00e0 la diffusion de contenus<\/td>Priorit\u00e9 au d\u00e9veloppement des comp\u00e9tences, soutenu par le feedback, l\u2019entra\u00eenement et le coaching<\/td><\/tr>
Mises \u00e0 jour ponctuelles des programmes de formation<\/td>Adaptation permanente et en temps r\u00e9el aux besoins des apprenants<\/td><\/tr>
Focalisation sur une approche formelle de la formation<\/td>M\u00e9lange de formations formelles, d\u2019\u00e9changes informels et d\u2019exp\u00e9riences sur le terrain<\/td><\/tr>
Suivi limit\u00e9 et faible accompagnement des apprenants<\/td>Accompagnement personnalis\u00e9 semblable \u00e0 celui d\u2019un coach, avec des r\u00e9sultats mesurables<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Aujourd\u2019hui, l\u2019IA s\u2019invite dans presque toutes les fonctions de l\u2019entreprise : d\u2019apr\u00e8s McKinsey, 78 % des entreprises<\/strong> y ont d\u00e9j\u00e0 recours dans leurs op\u00e9rations<\/a>. La formation et le d\u00e9veloppement en entreprise ne devraient pas faire exception, surtout lorsque le learning devient justement le facteur diff\u00e9renciant pour transformer les effectifs \u00e0 l\u2019\u00e8re de l\u2019IA.<\/p>\n\n\n\n

Le\u00e7on n\u00b0 3 : l\u2019IA peut s\u2019int\u00e9grer partout dans une strat\u00e9gie learning<\/strong><\/h3>\n\n\n\n

Pour cette le\u00e7on, nous avons fait appel \u00e0 notre expert en strat\u00e9gie learning, Stephen Elrod, vice-pr\u00e9sident senior chez Global Delivery. Comme il le souligne, le d\u00e9bat n\u2019est plus sur la n\u00e9cessit\u00e9 d\u2019adopter l\u2019IA, mais<\/em> sur la meilleure fa\u00e7on<\/em> d\u2019en faire un levier pour la formation. Voici quelques bonnes pratiques que vous pouvez mettre en place d\u00e8s aujourd\u2019hui :<\/p>\n\n\n\n

    \n
  1. Faites un audit de votre \u00e9cosyst\u00e8me de formation<\/strong> : privil\u00e9giez des plateformes qui font plus que diffuser des contenus. Misez sur des solutions qui s\u2019adaptent aux besoins de chaque collaborateur et aux r\u00e9alit\u00e9s de votre secteur, pour d\u00e9velopper des comp\u00e9tences concr\u00e8tes plut\u00f4t que simplement transmettre de l\u2019information.<\/li>\n\n\n\n
  2. Testez des parcours optimis\u00e9s par l\u2019IA<\/strong> : commencez par un domaine de comp\u00e9tences (conformit\u00e9, leadership ou comp\u00e9tences num\u00e9riques, par ex.) et testez-le aupr\u00e8s d\u2019un petit groupe pilote.<\/li>\n\n\n\n
  3. Int\u00e9grez la formation au quotidien<\/strong> : proposez des ressources de micro-learning directement dans les outils et environnements o\u00f9 les collaborateurs travaillent d\u00e9j\u00e0<\/a>.<\/li>\n\n\n\n
  4. Renforcez la ma\u00eetrise de l\u2019IA<\/strong> : organisez un bref atelier pour aider vos collaborateurs \u00e0 mieux comprendre le r\u00f4le de l\u2019IA dans la formation<\/a>.<\/li>\n\n\n\n
  5. Pr\u00e9servez la confiance<\/strong> : d\u00e9finissez une politique claire en mati\u00e8re de donn\u00e9es et d\u2019\u00e9thique afin que vos collaborateurs sachent pr\u00e9cis\u00e9ment comment leurs informations personnelles sont utilis\u00e9es.<\/li>\n\n\n\n
  6. Obtenez l\u2019appui des dirigeants<\/strong> : pr\u00e9sentez un cas concret<\/a> (une meilleure r\u00e9tention des talents ou une baisse des co\u00fbts de formation) pour gagner leur adh\u00e9sion. <\/li>\n<\/ol>\n\n\n\n

    Le\u00e7on n\u00b0 4 : l\u2019IA devient le nouveau coach professionnel disponible jour et nuit<\/strong><\/h3>\n\n\n\n

    L\u2019IA ne vient pas prendre la place de l\u2019humain, elle lui donne plus de puissance. Gr\u00e2ce \u00e0 elle, chaque collaborateur dispose d\u2019un coach personnel, capable de proposer en temps r\u00e9el les meilleures opportunit\u00e9s pour apprendre et progresser. Ce niveau de personnalisation n\u2019est plus r\u00e9serv\u00e9 \u00e0 quelques-uns, mais devient accessible \u00e0 toute l\u2019entreprise.<\/p>\n\n\n\n

    Cet accompagnement en temps r\u00e9el peut prendre la forme d\u2019un coach d\u00e9di\u00e9 au d\u00e9veloppement du leadership, ou d\u2019une mise en situation conversationnelle avec feedback imm\u00e9diat. Les collaborateurs peuvent s\u2019entra\u00eener autant que n\u00e9cessaire, avec une exp\u00e9rience unique \u00e0 chaque fois, jusqu\u2019\u00e0 se sentir en confiance. Gr\u00e2ce \u00e0 cette r\u00e9activit\u00e9, le learning peut d\u00e9sormais s\u2019adapter \u00e0 chaque situation avec un niveau de personnalisation in\u00e9dit.<\/p>\n\n\n\n

    En un mot,<\/strong> l\u2019IA a transform\u00e9 la formation personnalis\u00e9e en une r\u00e9alit\u00e9 concr\u00e8te. Les entreprises qui l\u2019adoptent ne se contenteront pas de suivre le changement, elles en seront les moteurs.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Responsables L&D : passons maintenant aux devoirs !<\/em><\/strong><\/p>\n\n\n\n

    Quelle meilleure fa\u00e7on de conclure un cours qu\u2019avec un moment de r\u00e9flexion ?<\/p>\n\n\n\n

      \n
    1. Choisissez un domaine de comp\u00e9tences prioritaire dans votre entreprise (par exemple, le leadership, la conformit\u00e9 ou les comp\u00e9tences num\u00e9riques).<\/li>\n\n\n\n
    2. Analysez comment les collaborateurs se forment actuellement dans ce domaine : outils, contenus, m\u00e9thodes.<\/li>\n\n\n\n
    3. Rep\u00e9rez au moins deux points d\u2019am\u00e9lioration o\u00f9 la personnalisation pourrait faire la diff\u00e9rence, par exemple, adapter les parcours aux r\u00f4les, ajouter du feedback en temps r\u00e9el ou int\u00e9grer la formation dans le flux de travail.<\/li>\n\n\n\n
    4. Imaginez sur une page comment l\u2019IA pourrait combler ces d\u00e9ficits.<\/li>\n<\/ol>\n\n\n\n

      Partagez vos conclusions lors de votre prochaine r\u00e9union d\u2019\u00e9quipe et proposez une id\u00e9e concr\u00e8te \u00e0 tester dans les 90 prochains jours.<\/em><\/p>\n\n\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

      La formation personnalis\u00e9e s\u2019adapte d\u00e9sormais aux comp\u00e9tences, aux objectifs de carri\u00e8re et aux pr\u00e9f\u00e9rences learning, en temps r\u00e9el.<\/p>\n","protected":false},"author":70,"featured_media":86988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[696,613,641],"tags":[856,643,689,614],"post_folder":[],"class_list":["post-87221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-training","category-learning-development-strategy","category-ai-innovation-in-learning","tag-formation-au-leadership","tag-artificial-intelligence","tag-learning-experience","tag-learning-strategy"],"acf":[],"yoast_head":"\nFormation personnalis\u00e9e\u00a0: guide pratique de l\u2019IA au service du learning - Degreed<\/title>\n<meta name=\"description\" content=\"La formation 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