{"id":62881,"date":"2024-10-23T20:16:23","date_gmt":"2024-10-23T20:16:23","guid":{"rendered":"https:\/\/explore.local\/2024\/10\/23\/bt-delivers-personalized-learning-with-degreed-automations\/"},"modified":"2025-04-28T23:11:18","modified_gmt":"2025-04-28T23:11:18","slug":"bt-delivers-personalized-learning-with-degreed-automations","status":"publish","type":"post","link":"https:\/\/degreed.com\/experience\/blog\/bt-delivers-personalized-learning-with-degreed-automations\/","title":{"rendered":"BT Group Delivers Personalized Learning with Degreed Automations"},"content":{"rendered":"\n<p>Worldwide, the <a href=\"https:\/\/www.weforum.org\/agenda\/2023\/05\/future-of-jobs-technology-skills-workplace\/\" target=\"_blank\" rel=\"noreferrer noopener\">top two drivers of business transformation<\/a> are new technology adoption and workplace digitalization.&nbsp;<\/p>\n\n\n\n<p>Changes happening at BT Group mirror this trend perfectly. The London-based giant is transitioning away from its roots as the well-known British Telecom into a technology company with a reimagined name and a broader scope.<\/p>\n\n\n\n<p>But a business can\u2019t change unless its people change. And now, Degreed Automations is making workforce development at BT Group simpler for L&D\u2014and more personalized for employees.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BT Group Automates Learning and Onboarding\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/4HfIx1MGLq4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Driving Change at the Speed of Technology<\/h2>\n\n\n\n<p>BT Group employs 100,000 workers globally, including customer-facing units, network maintenance employees, and infrastructure support staff members. The company needed a way to upskill its massive, diverse workforce without overwhelming its L&D and admin teams.<\/p>\n\n\n\n<p>Echoing the experience of many Degreed customers, the BT Group L&D transformation began with the launch of a skills taxonomy mapped to 600 core roles across the company. Still, the L&D team needed a way to ensure employees in any role could evaluate their current skill sets\u2014and stay motivated to upskill at the speed of technology.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/explore.degreed.com\/wp-content\/uploads\/2025\/04\/In-Post-1280x720-1-21-1024x577-1.png\" alt=\"\" class=\"wp-image-44054\" style=\"width:840px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Degreed Automations power upskilling at every opportunity.<\/h2>\n\n\n\n<p>BT Group used Degreed Automations to surface the right learning to the right workers at the right time. Using this tool, Degreed administrators can build a variety of automations\u2014like nudges and reminders\u2014that lead employees down personalized learning journeys. Degreed clients can use Automations to power <a href=\"https:\/\/degreed.com\/experience\/blog\/degreed-automations-easily-personalize-learning-from-day-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">learning during onboarding<\/a>, to support learning journeys (for example <a href=\"https:\/\/degreed.com\/experience\/blog\/degreed-automations-ld-campaigns-that-boost-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">training prior to a new product launch<\/a>), drive <a href=\"https:\/\/degreed.com\/experience\/blog\/degreed-automations-career-growth-for-your-people-company\/\" target=\"_blank\" rel=\"noreferrer noopener\">career growth<\/a>, and more.&nbsp;<\/p>\n\n\n\n<p>At BT Group, learning leaders deployed nudges and reminders that helped the company launch its growth into a full-fledged technology company \u2014while supporting each employee in the process.<\/p>\n\n\n\n<p>\u201cWe know that self-led learning can sometimes be a bit of a lonely place,\u201d said Andrew Seddon, Learning Experience Platform Specialist at BT Group. \u201cWe want to be able to provide a journey for colleagues as they go through some of that learning.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/explore.degreed.com\/wp-content\/uploads\/2025\/04\/In-Post-1280x720-2-19-1024x577-1.png\" alt=\"\" class=\"wp-image-44053\" style=\"width:840px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Onboarding Every New Employee<\/h3>\n\n\n\n<p>BT Group uses Degreed automations to ensure every new employee had the guidance and training they needed from their very first day. As soon as users log in, they see auto-pushed content designed to get them started at the company.<\/p>\n\n\n\n<p>Because Degreed integrates with so many other systems easily, the L&D team pulls in HR data automatically. This data continually indicates who needs onboarding content, triggering Degreed Automations to deliver it at the right time.<\/p>\n\n\n\n<p>\u201cThat&#8217;s a massive win for our admins\u2026&nbsp; who don&#8217;t have to manually find who the right people are,\u201d Seddon said. \u201cYou can set and forget. And that&#8217;s been brilliant.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/explore.degreed.com\/wp-content\/uploads\/2025\/04\/In-Post-1280x720-3-14-1024x577-1.png\" alt=\"\" class=\"wp-image-44048\" style=\"width:840px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Nudging Learners Along a Comprehensive Experience<\/h3>\n\n\n\n<p>Employees at every company at times face critical learning needs\u2014like a new product launch, compliance deadlines, or upskilling for a role change or promotion. Degreed Automations empower admins to easily package and promote content, then deliver it to individual employees at exactly the right time.&nbsp;<\/p>\n\n\n\n<p>BT Group used Automations to keep pushing and pulling employees down tailored journeys with a reminder to finish a Pathway they\u2019d started or take a skill assessment. Seddon likened his strategy to reminding online shoppers to complete the checkout process after abandoning their carts, all without feeling clunky or pushy. \u201cBecause the emails and the notifications and everything are from the same platform, users feel that the journey is connected from start to finish,\u201d Seddon said.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/explore.degreed.com\/wp-content\/uploads\/2025\/04\/In-Post-1280x720-5-11-1024x577-1.png\" alt=\"\" class=\"wp-image-44047\" style=\"width:840px;height:auto\"\/><\/figure>\n\n\n\n<p>BT Group L&D also used the tool to recommend next steps, such as content recommendations, assignments, and follow-up suggestions\u2014creating long, self-led journeys tailored to each employee. \u201cThat&#8217;s where I think this gets exciting,\u201d Seddon said.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Less Effort for L&D\u2014and IT<\/h3>\n\n\n\n<p>On the administrative side, automating learning journeys requires no coding, so Seddon\u2019s team didn\u2019t have to wait on IT to custom build any automations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/explore.degreed.com\/wp-content\/uploads\/2025\/04\/In-Post-1280x720-1-1-1024x576-1.png\" alt=\"\" class=\"wp-image-43571\" style=\"width:840px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Dawn of a Simplified Learning Tech Stack<\/h2>\n\n\n\n<p>\u201cWe\u2019re really looking forward to working with Degreed in the future,\u201d said Seddon, whose team\u2014thanks to Degreed Automations\u2014sunset a separate tool it had used for L&D admin.<\/p>\n\n\n\n<p>Now, all nudges and content suggestions come from Degreed automatically with minimal management from staff.&nbsp;<\/p>\n\n\n\n<p>In addition, the BT Group IT department now has more time to focus on other important tasks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/explore.degreed.com\/wp-content\/uploads\/2025\/04\/In-Post-1280x720-4-11-1024x577-1.png\" alt=\"\" class=\"wp-image-43811\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Learn more.<\/strong><\/h2>\n\n\n\n<p>We&#8217;ve been busy writing posts like this one\u2014exploring how you can orchestrate workforce development with Degreed Automations.&nbsp;<a href=\"https:\/\/degreed.com\/experience\/blog\/tag\/degreed-automations\/\" target=\"_blank\" rel=\"noreferrer noopener\">See the rest<\/a>.<\/p>\n\n\n\n<p>Let&#8217;s chat. Contact us to&nbsp;<a href=\"https:\/\/degreed.com\/experience\/request-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">request a demo today<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/degreed.com\/experience\/request-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/explore.degreed.com\/wp-content\/uploads\/2025\/04\/Sign-Up-banner-1280x250-1-1024x201-2.jpg\" alt=\"\" class=\"wp-image-43568\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Worldwide, the top two drivers of business transformation are new technology adoption and workplace digitalization.&nbsp; Changes happening at BT Group mirror this trend perfectly. The London-based giant is transitioning away from its roots as the well-known British Telecom into a technology company with a reimagined name and a broader scope. But a business can\u2019t change [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":62888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[570,572],"tags":[575,539,546,581],"post_folder":[],"class_list":["post-62881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-degreed","category-ai-innovation-in-learning","tag-automation","tag-degreed-products","tag-learning-technology","tag-success-story"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BT Group Delivers Personalized Learning with Degreed Automations - Degreed<\/title>\n<meta name=\"description\" content=\"A business can\u2019t change unless its people change. 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See how you can surface the right learning to the right employees at the right time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/degreed.com\/experience\/blog\/bt-delivers-personalized-learning-with-degreed-automations\/\" \/>\n<meta property=\"og:site_name\" content=\"Degreed\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DegreedOfficial\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-23T20:16:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-28T23:11:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/explore.degreed.com\/wp-content\/uploads\/2025\/04\/Blog-Header-1200x1200-24.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1667\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kathryn Casna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@degreed\" \/>\n<meta name=\"twitter:site\" content=\"@degreed\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kathryn Casna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/blog\\\/bt-delivers-personalized-learning-with-degreed-automations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/blog\\\/bt-delivers-personalized-learning-with-degreed-automations\\\/\"},\"author\":{\"name\":\"Kathryn Casna\",\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/#\\\/schema\\\/person\\\/38cea74fc624984ec6cf4ccaa4a03e4d\"},\"headline\":\"BT Group Delivers Personalized Learning with Degreed Automations\",\"datePublished\":\"2024-10-23T20:16:23+00:00\",\"dateModified\":\"2025-04-28T23:11:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/blog\\\/bt-delivers-personalized-learning-with-degreed-automations\\\/\"},\"wordCount\":775,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/blog\\\/bt-delivers-personalized-learning-with-degreed-automations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/explore.degreed.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Blog-Header-1200x1200-24.png\",\"keywords\":[\"Automation\",\"Degreed Products\",\"Learning Technology\",\"Success Story\"],\"articleSection\":[\"About Degreed\",\"AI &amp; Innovation in Learning\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/degreed.com\\\/experience\\\/blog\\\/bt-delivers-personalized-learning-with-degreed-automations\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/blog\\\/bt-delivers-personalized-learning-with-degreed-automations\\\/\",\"url\":\"https:\\\/\\\/degreed.com\\\/experience\\\/blog\\\/bt-delivers-personalized-learning-with-degreed-automations\\\/\",\"name\":\"BT Group Delivers Personalized Learning with Degreed Automations - Degreed\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/blog\\\/bt-delivers-personalized-learning-with-degreed-automations\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/degreed.com\\\/experience\\\/blog\\\/bt-delivers-personalized-learning-with-degreed-automations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/explore.degreed.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Blog-Header-1200x1200-24.png\",\"datePublished\":\"2024-10-23T20:16:23+00:00\",\"dateModified\":\"2025-04-28T23:11:18+00:00\",\"description\":\"A business can\u2019t change unless its people change. 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