
Learning isn’t about how much content people consume. It’s about what they can do with it.
Yet, the learning and development metrics that most businesses track have long focused on exposure, consumption, and completion: Attend the class, finish the program, check the box.
Real development doesn’t happen as a result of skimming a slide deck or attending a one-time workshop. It happens through application, practice, feedback, and iteration. It happens when people try, reflect, adapt and try again.
And that’s where managers come in.
Managers are uniquely positioned to turn learning into development by creating the space to apply and pressure test new skills. They unlock moments to practice and experiment, and they can lead by example.
That’s always been true, but what has changed is how quickly and effectively managers can make skill development happen with AI.
But first, let’s take a step back. Why does experiential learning and practice matter so much?
Early in my career, I led the retail training team at Cabela’s, an outdoor retailer. There, learning was practical and experiential by necessity. Employees weren’t just expected to know about the outdoor products they sold, they had to demonstrate how to use them. Fly fishing demos. Dutch oven cook-offs. Tent speed setups. We had to have active experience using the products.
Customers expected expertise in the products we carried, and the business’ success depended on it. If you were selling it, you were expected to know how it worked because you’d actually done it. These events and demos helped us get real experience with the products we were selling. We practiced our skills in real time. Learning was hands-on, social, and… fun. And it worked.
That same principle applies in today’s workplace, even when work is largely virtual. People learn best when they practice in conditions that resemble reality.
But as effective as “real-world” practice is, it’s still practice. At Cabela’s, we were learning and attempting to use these products, but in a gamified way where we were surrounded by peers. We weren’t learning at the moment that a key sale was at risk.
Practice in safe, low-risk environments builds confidence. Repetition builds muscle memory. Feedback accelerates improvement. And it’s the manager’s job to coach their team, helping them upskill and be well-rehearsed for the moments that matter.
Organizations can provide employees with the content, the tools, and even the key focus areas for upskilling, but it is managers who are best positioned to build a culture of development and create opportunities for real-world practice. Managers can say, “I know how hard you’ve been practicing, why don’t you try that next presentation?” or “You’ve been learning how to do that with AI, why don’t you try it for this project?”
Managers have four key responsibilities to help boost development:
But even the best leaders face real constraints. Time is the biggest one. Calendars fill up quickly, coaching becomes reactive, rather than proactive and development slips.
This is where AI-powered learning experiences fundamentally change the game.
No one wants their first attempt at a new skill to happen in front of a customer or critical stakeholder. A missed deal. A broken relationship. Lost credibility.
In high-stakes moments, “learning on the job” is a luxury most teams don’t have.
That’s why practice matters. And it’s why managers can’t leave development to chance. Traditional learning makes this harder than it needs to be. It introduces friction at every step—searching for the right content, waiting for feedback, or trying to find a safe moment to apply a new skill. All of that eats into already limited time. And when time runs out, practice is the first thing to go.
AI changes that.
AI allows managers to shift learning before the moment of risk. It compresses feedback loops. It personalizes practice. It lets people rehearse in realistic, low-risk environments on their own time and in their own context, so they’re ready when it counts.
Here’s how managers can enable AI in practice:
If you want your team to practice using AI, make it easy. Create clear standards and repeatable environments, like a custom AI agent, an AI workflow, or even a shared prompt. Then, encourage the team to share early and often the successes they have with everyone. This enables them to work faster and, ideally, to continue iterating on the process.
Not all AI is created equal. The right AI matters here. The most effective tools combine skill data, internal company knowledge, adaptability, and contextual learning science principles built in. Teams should be able to use AI tools to practice new skills immediately, in their own context, at the correct level of expertise, and in their own language. That speed and right-sizing will translate directly into confidence, readiness, and performance.
Managers still set the tone. Use AI yourself and find out what works (or what doesn’t). Invite your team to improve on it and reward discovery of new and better ideas. Uncover the possibilities of AI together. When experimentation becomes normal, learning accelerates. And when priorities inevitably shift, teams that know how to learn can shift with them.
I’m fortunate to have tools like Degreed Maestro readily available to create realistic simulations like sales conversations, objection handling, leadership dialogues, and consulting scenarios that my team can use to practice repeatedly. The biggest benefit is they can get feedback on how they are doing, without needing me to provide it in every session. My biggest constraint as a leader is my full calendar, and now it doesn’t have to impact my team’s development. I can turn feedback cycles from weeks and months to days and hours.
As teams level up, managers have to level up too. AI can help managers rehearse high stakes conversations, refine communication, and deliver more targeted coaching through data-driven insights.
With the right data and AI-enabled guidance, managers can focus on what matters most: guiding people from where they are today to where the organization needs them to be next. This is also one of the fastest ways to accelerate individual career growth.
AI doesn’t replace learning or leadership. It amplifies both.
When managers use AI to scale practice, personalize feedback, and celebrate learning in action, development becomes part of everyday work. Teams move faster. Confidence grows. Learning stops being something people consume and becomes something they do.
That level of transformation starts with managers. And it is carried forward by their teams.
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